Philadelphia Assembled has a project-specific graphic identity, created in collaboration with Rotterdam-based graphic design studio, 75B, that functions as a unifying point of departure for project collaborators to embrace and use. This identity is one that ties the project together both conceptually and literally and can be accessed digitally as well as constructed within the urban landscape.
With multiple forms of access in mind, 75B has designed a graphic toolkit that allows participants to spread the word in a legal and cheap way (and more often than not, through channels of communication that collaborators already employ). This identity is imagined as something that is both playful and corporate - using fonts, colors, and symbols, that the Museum and other organizations can embrace.
With multiple forms of access in mind, 75B has designed a graphic toolkit that allows participants to spread the word in a legal and cheap way (and more often than not, through channels of communication that collaborators already employ). This identity is imagined as something that is both playful and corporate - using fonts, colors, and symbols, that the Museum and other organizations can embrace.